获奖

答案:

Many companies opt to offer prizes to their customers as a strategic marketing tactic aimed at increasing customer engagement and loyalty. Firstly, prizes serve as a powerful incentive that encourages customers to participate in promotional activities, whether through contests, surveys, or product purchases. This not only boosts sales but also enhances brand visibility.

Moreover, offering prizes can create a sense of excitement and anticipation among consumers, making them more likely to choose that brand over competitors. Additionally, prizes can foster a sense of community, as customers often share their experiences with friends and family, thereby generating organic word-of-mouth promotion.

Finally, companies can utilize data gathered from such promotions to better understand their customers' preferences and behaviors, which can inform future marketing strategies. In essence, prizes not only reward customers but also contribute to a company's long-term success by building a dedicated customer base.

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助记: prizes, customer engagement, loyalty, incentive, promotional activities, brand visibility, excitement, community, word-of-mouth promotion, marketing strategies

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翻译:

许多公司选择向客户提供 奖品，作为一种战略营销策略，旨在提高 客户参与度 和忠诚度。首先，奖品作为一种强有力的激励，鼓励客户参与促销活动，无论是通过竞赛、调查还是产品购买。这不仅提升了销售，还增强了品牌的可见性。

此外，提供奖品可以在消费者中创造一种 兴奋感 和期待感，使他们更可能选择该品牌而非竞争对手。此外，奖品还可以培养一种社区感，因为客户通常会与朋友和家人分享他们的体验，从而产生有机的口碑宣传。

最后，公司可以利用从这些促销活动中收集到的数据，更好地理解客户的偏好和行为，这可以为未来的营销策略提供信息。从本质上讲，奖品不仅回馈客户，还通过建立忠实客户群体为公司的长期成功做出贡献。

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笔记:

1. prizes (/praɪzɪz/) - rewards given to customers, 奖品
2. customer engagement (/ˈkʌs.tə.mər ɪnˈɡeɪdʒ.mənt/) - interaction and involvement of customers with a brand, 客户参与度
3. loyalty (/ˈlɔɪ.əl.ti/) - the quality of being faithful to a brand, 忠诚度
4. incentive (/ɪnˈsɛn.tɪv/) - something that motivates or encourages someone to do something, 激励
5. promotional activities (/prəˈmoʊ.ʃən.əl ækˈtɪv.ɪ.tiz/) - marketing efforts aimed at increasing brand awareness, 促销活动
6. brand visibility (/brænd ˌvɪz.əˈbɪl.ɪ.ti/) - the extent to which a brand is recognized by potential customers, 品牌可见性
7. excitement (/ɪkˈsaɪt.mənt/) - a feeling of great enthusiasm and eagerness, 兴奋感
8. community (/kəˈmjuː.nə.ti/) - a group of customers who share common interests, 社区
9. word-of-mouth promotion (/wɜːrd əv maʊθ prəˈmoʊ.ʃən/) - organic promotion through personal recommendations, 口碑宣传
10. marketing strategies (/ˈmɑːr.kɪ.tɪŋ ˈstræt.ə.dʒiz/) - plans developed to promote products or services, 营销策略