Why do big companies introduce new products frequently?

Question

魔语雅思 · Accepted Answer

**答案:**

Big companies frequently introduce new products for several **strategic** reasons. Firstly, staying **competitive** in rapidly evolving markets necessitates innovation. By consistently launching new products, companies can differentiate themselves from competitors, attract new customers, and retain existing ones. This approach not only boosts market share but also signals to consumers that the brand is at the forefront of **technological** advancements.

Additionally, introducing new products can help companies **diversify** their offerings, reducing reliance on existing products that may eventually decline in sales. This diversification strategy mitigates risks associated with market fluctuations and changing consumer preferences.

Moreover, product launches often serve as **marketing opportunities** that reinvigorate consumer interest and generate buzz around the brand. Successful launches can lead to increased sales and enhance brand loyalty, as customers are excited about the latest offerings.

In conclusion, frequent product introductions are essential for maintaining competitiveness, diversifying portfolios, and enhancing market presence, ultimately driving sustained growth.

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**助记:** strategic, competitive, innovation, differentiate, technological advancements, diversify, marketing opportunities, sustained growth

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**翻译:**

大公司频繁推出新产品有几个**战略**原因。首先，在快速发展的市场中保持**竞争力**要求创新。通过持续推出新产品，公司可以与竞争对手区分开来，吸引新客户并留住现有客户。这种做法不仅提升了市场份额，还向消费者表明品牌处于**技术**前沿。

此外，推出新产品可以帮助公司**多样化**其产品线，减少对可能最终销售下降的现有产品的依赖。这种多样化策略降低了与市场波动和消费者偏好变化相关的风险。

此外，产品发布通常作为**营销机会**，重新激发消费者的兴趣并为品牌制造轰动。成功的发布可以带来销售增长，并增强品牌忠诚度，因为客户对最新产品充满期待。

总之，频繁推出新产品对于保持竞争力、多样化产品组合和增强市场存在感至关重要，最终推动持续增长。

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**笔记:**

1. **strategic** (/strəˈtiː.dʒɪk/) - relating to the identification of long-term or overall aims, 战略的
2. **competitive** (/kəmˈpɛt.ɪ.tɪv/) - relating to or characterized by competition, 竞争的
3. **innovation** (/ˌɪn.əˈveɪ.ʃən/) - the introduction of new ideas or products, 创新
4. **differentiate** (/ˌdɪf.əˈren.ʃi.eɪt/) - to recognize or ascertain what makes something different, 区分
5. **technological advancements** (/ˌtɛk.nəˈlɒdʒ.ɪ.kəl ədˈvɑːn.tʃmənts/) - improvements in technology, 技术进步
6. **diversify** (/daɪˈvɜr.sɪ.faɪ/) - to make or become more diverse or varied, 多样化
7. **marketing opportunities** (/ˈmɑːrkɪtɪŋ ˌɒpərˈtunɪtiz/) - chances to promote and sell products, 营销机会
8. **sustained growth** (/səˈsteɪnd ɡroʊθ/) - continuous increase over time, 持续增长