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答案:
Several factors significantly influence people to purchase new items, with advertising and social dynamics playing pivotal roles. Firstly, effective advertising strategies, such as emotional appeals and targeted marketing, create a compelling narrative that resonates with consumers' desires and aspirations. When brands successfully tap into emotions—like happiness, nostalgia, or even fear—they can stimulate a sense of urgency to buy.
Secondly, social proof is a powerful motivator. People often look to others for guidance on purchasing decisions, influenced by trends, peer recommendations, and influencer endorsements on platforms like Instagram or TikTok. This phenomenon creates a sense of belonging, where consumers feel inclined to buy what others are purchasing to fit in or gain approval.
Additionally, the rise of technology has made shopping more accessible. Online shopping, with its convenience and often appealing promotions, can lead to impulsive buying behaviors. The ease of comparing products and prices online contributes to a more informed yet often overwhelming purchasing experience.
In summary, advertising strategies, social influences, and technological advancements collectively drive consumer behavior, prompting individuals to buy new things.
助记: advertising, emotional appeals, targeted marketing, social proof, peer recommendations, influencer endorsements, technology, online shopping, impulsive buying, consumer behavior
翻译:
几个因素显著影响人们购买新物品，其中广告和社会动态发挥着关键作用。首先，有效的广告策略，如情感诉求和定向营销，创造出与消费者的渴望和愿望共鸣的引人注目的叙述。当品牌成功触及情感——如幸福、怀旧甚至恐惧时——他们可以激发购买的紧迫感。
其次，社会证明是一个强大的动机。人们常常寻求他人的指导来做出购买决策，受到趋势、同行推荐和影响者代言的影响，尤其是在Instagram或TikTok等平台上。这种现象创造了一种归属感，消费者感到倾向于购买他人购买的产品，以融入或获得认可。
此外，技术的崛起使购物变得更加便捷。在线购物，凭借其便利性和常常吸引人的促销，可能导致冲动购买行为。在线比较产品和价格的便利性使购买体验更为知情，但也常常令人不知所措。
总之，广告策略、社会影响和技术进步共同推动了消费者行为，促使个体购买新物品。
笔记:
- advertising (/ˈæd.və.taɪ.zɪŋ/) - the activity of promoting products to consumers, 广告
- emotional appeals (/ɪˈmoʊ.ʃən.əl əˈpiːlz/) - persuasive messages that evoke feelings, 情感诉求
- targeted marketing (/ˈtɑːrɡɪtɪd ˈmɑːrkɪtɪŋ/) - marketing aimed at specific audiences, 定向营销
- social proof (/ˈsoʊ.ʃəl pruːf/) - the influence of others' actions on individual behavior, 社会证明
- peer recommendations (/pɪr ˌrɛkəmenˈdeɪʃənz/) - suggestions from friends or acquaintances, 同行推荐
- influencer endorsements (/ˈɪn.flu.ən.sər ɪnˈdɔːrse.mənts/) - support from popular figures for products, 影响者代言
- technology (/tɛkˈnɒl.ə.dʒi/) - the application of scientific knowledge for practical purposes, 技术
- online shopping (/ˈɒn.laɪn ˈʃɒp.ɪŋ/) - purchasing goods over the internet, 在线购物
- impulsive buying (/ɪmˈpʌl.sɪv ˈbaɪ.ɪŋ/) - unplanned purchases made on a whim, 冲动购买
- consumer behavior (/kənˈsjuː.mər bɪˈheɪ.vjər/) - the study of how individuals select and purchase products, 消费者行为