Is the way people buy things affected? How?

Question

魔语雅思 · Accepted Answer

**答案:**

Absolutely, the way people purchase items has been significantly influenced by various factors, particularly technology and societal trends. Firstly, the rise of **e-commerce** has revolutionized shopping habits, allowing consumers to buy products from the comfort of their homes. This convenience has led to an increase in impulse buying, as online platforms often feature **targeted advertisements** that cater to individual preferences, making it easier for consumers to make unplanned purchases.

Secondly, the societal shift towards **sustainability** has impacted consumer behavior. Many individuals are becoming more conscious of their purchases, opting for eco-friendly or ethically sourced products. This change reflects a growing awareness of environmental issues and the desire to support companies that align with their values.

Moreover, the influence of **social media** cannot be overlooked; platforms like Instagram and TikTok have turned influencers into powerful marketing tools. Consumers often make purchasing decisions based on recommendations from their favorite personalities, creating a sense of **trust** and authenticity.

In conclusion, technology, sustainability awareness, and social media dynamics have collectively transformed purchasing behaviors, making them more impulsive, conscious, and influenced by peer recommendations.

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**助记:** e-commerce, shopping habits, impulse buying, targeted advertisements, sustainability, eco-friendly products, social media, influencers, trust, purchasing behaviors

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**翻译:**

当然，人们购买物品的方式受到了各种因素的显著影响，特别是技术和社会趋势。首先，**电子商务**的兴起彻底改变了购物习惯，使消费者能够在家中舒适地购买产品。这种便利导致了冲动购买的增加，因为在线平台通常会展示符合个人偏好的**定向广告**，使消费者更容易进行未计划的购买。

其次，社会向**可持续性**的转变影响了消费者行为。许多人变得更加关注他们的购买，选择环保或道德采购的产品。这一变化反映出对环境问题的日益关注以及支持与自己价值观一致的公司的愿望。

此外，**社交媒体**的影响不可忽视；Instagram和TikTok等平台使影响者成为强大的营销工具。消费者常常根据他们喜爱的个体的推荐做出购买决定，创造了一种**信任**和真实性的感觉。

总之，技术、可持续性意识和社交媒体动态共同改变了购买行为，使其更加冲动、意识到后果并受到同行推荐的影响。

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**笔记:**

1. **e-commerce** (/ˈiː.kɒm.ɜːrs/) - buying and selling products online, 电子商务
2. **shopping habits** (/ˈʃɒp.ɪŋ ˈhæb.ɪts/) - behaviors related to purchasing, 购物习惯
3. **impulse buying** (/ˈɪm.pʌls ˈbaɪ.ɪŋ/) - spontaneous purchases, 冲动购买
4. **targeted advertisements** (/ˈtɑːrɡɪtɪd ædˈvɜːrtɪzmənts/) - ads aimed at specific audiences, 定向广告
5. **sustainability** (/səˌsteɪ.nəˈbɪl.ɪ.ti/) - the ability to be maintained in a way that avoids depletion, 可持续性
6. **eco-friendly products** (/ˌiː.koʊˈfrɛnd.li ˈprɒdʌkts/) - products that do not harm the environment, 环保产品
7. **social media** (/ˈsoʊ.ʃəl ˈmiː.di.ə/) - platforms for sharing content and information, 社交媒体
8. **influencers** (/ˈɪn.flu.ən.sərz/) - individuals who promote products to their followers, 影响者
9. **trust** (/trʌst/) - reliance on the integrity or ability of something, 信任
10. **purchasing behaviors** (/ˈpɜːr.tʃə.sɪŋ bɪˈheɪ.vjərz/) - patterns in consumer buying, 购买行为