Part 3

有名产品的广告

4. How does advertising affect people?

答案:

Advertising wields a profound influence on individuals, shaping their perceptions, behaviors, and purchasing decisions. Firstly, it establishes brand awareness, as consumers are frequently exposed to various products, leading to familiarity. This familiarity can foster a sense of trust, which plays a crucial role in consumers' choices.

Moreover, advertisements often tap into emotional triggers, evoking feelings such as happiness, nostalgia, or even fear. By connecting products to positive experiences or aspirations, advertisers effectively create a desire for their offerings. However, this can also lead to materialism, where individuals feel pressured to acquire items to achieve happiness or status.

Critically, while advertising can inform consumers about new products, it may also perpetuate unrealistic standards, particularly in beauty and lifestyle sectors. Thus, it is essential for individuals to cultivate critical thinking skills to discern the implications of advertisements on their lives and make informed choices.

助记: influence, perceptions, behaviors, purchasing decisions, brand awareness, trust, emotional triggers, desire, materialism, unrealistic standards, critical thinking.

翻译:

广告对个人有着深远的影响，塑造了他们的认知、行为和购买决策。首先，它建立了品牌认知，因为消费者经常接触到各种产品，从而导致熟悉感。这种熟悉感可以促进信任感，在消费者的选择中扮演关键角色。

此外，广告通常利用情感触发器，激发诸如幸福、怀旧甚至恐惧等情感。通过将产品与积极的体验或愿望联系起来，广告商有效地创造了对其产品的渴望。然而，这也可能导致物质主义，使个人感受到获取物品以实现幸福或地位的压力。

批判性地看，虽然广告可以让消费者了解新产品，但它也可能 perpetuate 不现实的标准，尤其是在美容和生活方式领域。因此，个人培养批判性思维能力以辨别广告对其生活的影响并做出明智的选择至关重要。

笔记:

  1. influence (/ˈɪn.flu.əns/) - the capacity to have an effect on the character, development, or behavior of someone or something, 影响
  2. perceptions (/pərˈsɛp.ʃənz/) - the way in which something is regarded, understood, or interpreted, 认知
  3. behaviors (/bɪˈheɪ.vjərz/) - the way in which one acts or conducts oneself, 行为
  4. purchasing decisions (/ˈpɜːr.tʃəs.ɪŋ dɪˈsɪʒ.ənz/) - choices made by consumers regarding what to buy, 购买决策
  5. brand awareness (/brænd əˈweə.nəs/) - the extent to which consumers are familiar with a brand, 品牌认知
  6. trust (/trʌst/) - reliance on the integrity, strength, or ability of a person or thing, 信任感
  7. emotional triggers (/ɪˈmoʊ.ʃənl ˈtrɪɡ.ərz/) - stimuli that provoke emotional responses, 情感触发器
  8. desire (/dɪˈzaɪər/) - a strong feeling of wanting to have something, 渴望
  9. materialism (/məˈtɪr.i.əl.ɪ.zəm/) - a tendency to consider material possessions as more important than spiritual values, 物质主义
  10. unrealistic standards (/ˌʌn.rɪəˈlɪs.tɪk ˈstændərdz/) - expectations that are not grounded in reality, 不现实的标准
  11. critical thinking (/ˈkrɪtɪkəl ˈθɪŋkɪŋ/) - the objective analysis and evaluation of an issue in order to form a judgment, 批判性思维