Part 3

有名产品的广告

2. Do you think it is good to see the same advertisements everywhere?

答案:

Seeing the same advertisements repeatedly can be both beneficial and detrimental, depending on the context and audience. On one hand, consistent branding can help reinforce a company's message, making it more memorable for consumers. When repeatedly exposed to a particular advertisement, individuals may develop a sense of familiarity and trust towards the brand, potentially leading to increased loyalty.

However, on the other hand, excessive repetition can lead to advertising fatigue. Consumers might become annoyed or indifferent, resulting in diminishing returns for the company. Additionally, it may stifle creativity, as advertisers might rely on familiar campaigns rather than exploring innovative ideas. Thus, while some repetition aids in brand recognition, it is crucial for advertisers to strike a balance between exposure and variety to maintain consumer interest.

助记: same advertisements, consistent branding, memorable, familiarity, trust, advertising fatigue, annoyed, diminishing returns, creativity, innovative ideas, balance, variety.

翻译:

看到同样的广告重复出现既有好处也有坏处，这取决于上下文和受众。一方面，一致的品牌形象可以帮助加强公司的信息，使其对消费者更具记忆性。当人们多次接触某个特定广告时，他们可能会对品牌产生熟悉感和信任感，从而可能导致忠诚度的提高。

然而，另一方面，过度的重复可能导致广告疲劳。消费者可能会感到厌烦或无动于衷，从而导致公司收益递减。此外，它可能会抑制创造力，因为广告商可能依赖熟悉的广告，而不是探索创新的想法。因此，虽然一定的重复有助于品牌识别，但广告商必须在曝光和多样性之间取得平衡，以保持消费者的兴趣。

笔记:

  1. consistent branding (/kənˈsɪs.tənt ˈbrænd.ɪŋ/) - the practice of presenting a unified image of a brand across all marketing channels, 一致的品牌形象
  2. memorable (/ˈmɛm.ər.ə.bəl/) - easily remembered; likely to be remembered, 记忆性强
  3. familiarity (/fəˌmɪl.iˈær.ɪ.ti/) - close acquaintance with or knowledge of something, 熟悉感
  4. trust (/trʌst/) - reliance on the integrity, strength, or ability of a person or thing, 信任
  5. advertising fatigue (/ˈæd.vər.tɪ.zaɪ.ɪŋ fəˈtiːɡ/) - a decrease in consumers' interest due to overexposure to advertisements, 广告疲劳
  6. annoyed (/əˈnɔɪd/) - feeling or showing irritation or displeasure, 感到厌烦
  7. diminishing returns (/dɪˈmɪn.ɪʃ.ɪŋ rɪˈtɜːrnz/) - a reduction in the effectiveness of a strategy as it is applied more frequently, 收益递减
  8. creativity (/ˌkriː.eɪˈtɪv.ɪ.ti/) - the use of imagination or original ideas to create something, 创造力
  9. innovative ideas (/ˈɪn.ə.və.tɪv aɪˈdɪəz/) - new and original thoughts or concepts, 创新想法
  10. balance (/ˈbæl.əns/) - a state of equilibrium; stability between contrasting elements, 平衡
  11. variety (/vəˈraɪ.ə.ti/) - a range of different things, 多样性