Part 3

有名产品的广告

7. Where do we often see advertisements?

答案:

Advertisements can be encountered in a multitude of environments, each tailored to reach specific audiences effectively. Firstly, traditional media such as television, radio, and print publications remain prominent channels. Television commercials, for instance, can captivate viewers during prime time, while radio ads reach commuters during their daily travels.

Moreover, digital platforms have revolutionized advertising, with social media, websites, and search engines becoming essential venues. Advertisers utilize targeted ads to engage users based on their interests and online behavior, maximizing effectiveness.

Additionally, outdoor advertising, such as billboards and transit ads, is pervasive in urban areas, capturing the attention of pedestrians and drivers alike. Events and sponsorships also provide opportunities for brands to showcase their messages in engaging ways. Thus, advertisements are omnipresent, strategically placed to influence consumer behavior across various contexts.


助记: advertisements, traditional media, television, radio, print publications, digital platforms, social media, websites, search engines, targeted ads, outdoor advertising, billboards, urban areas, events, sponsorships.


翻译:

广告可以在多种环境中遇到,每种环境都旨在有效地接触特定的受众。首先,传统媒体如电视、广播和印刷出版物仍然是重要的广告渠道。例如,电视广告可以在黄金时段吸引观众,而广播广告则在通勤者的日常旅行中播出。

此外,数字平台彻底改变了广告,社交媒体、网站和搜索引擎已成为必不可少的场所。广告商利用定向广告根据用户的兴趣和在线行为与他们互动,以最大化有效性。

此外,户外广告,如广告牌和公共交通广告,在城市地区无处不在,吸引行人和司机的注意。活动和赞助也为品牌提供了以引人入胜的方式展示其信息的机会。因此,广告无处不在,策略性地放置在各种环境中以影响消费者行为。


笔记:

  1. advertisements (/ˌæd.vərˈtaɪz.mənts/) - notices or announcements promoting products or services, 广告
  2. traditional media (/trəˈdɪʃ.ən.əl ˈmiː.di.ə/) - conventional forms of communication, including television, radio, and print, 传统媒体
  3. television (/ˈtɛl.ɪˌvɪʒ.ən/) - a system for transmitting visual images and sound that are reproduced on screens, 电视
  4. radio (/ˈreɪ.di.oʊ/) - the transmission of signals by radio waves, 通过无线电传播信号
  5. print publications (/prɪnt ˌpʌb.lɪˈkeɪ.ʃənz/) - newspapers, magazines, and other printed materials, 印刷出版物
  6. digital platforms (/ˈdɪdʒ.ɪ.təl ˈplætfɔːmz/) - online services where advertisements can be displayed, 数字平台
  7. social media (/ˈsoʊ.ʃəl ˈmiː.di.ə/) - websites and applications that enable users to create and share content, 社交媒体
  8. websites (/ˈwɛb.saɪts/) - collections of related web pages located under a single domain, 网站
  9. search engines (/sɜːrtʃ ˈɛn.dʒɪnz/) - online tools that search for information on the internet, 搜索引擎
  10. targeted ads (/ˈtɑːrɡɪtɪd ædz/) - advertisements aimed at specific demographics or interests, 定向广告
  11. outdoor advertising (/ˈaʊt.dɔːr ˈæd.və.taɪ.zɪŋ/) - promotional content displayed outside, such as on billboards, 户外广告
  12. billboards (/ˈbɪl.bɔːrdz/) - large outdoor boards for advertising, 广告牌
  13. urban areas (/ˈɜːr.bən ˈɛər.i.əz/) - regions characterized by high population density and vast human-built features, 城市地区
  14. events (/ɪˈvɛnts/) - organized occasions, often used for marketing purposes, 活动
  15. sponsorships (/ˈspɒn.sə.ʃɪps/) - financial support for an event or activity in exchange for advertising, 赞助