免费物品
答案:
Customers often appreciate receiving free gifts from companies for several compelling reasons. First and foremost, such gestures create a sense of gratitude and enhance customer loyalty, as individuals feel valued and recognized by the brand. This emotional connection can significantly influence their purchasing decisions, encouraging them to become repeat buyers.
Additionally, free gifts often serve as an incentive, enticing customers to engage with a brand or try out new products. For instance, a complimentary sample can pique curiosity and encourage a trial, leading to potential future purchases.
Moreover, receiving something for free taps into the psychological principle of reciprocity, where individuals feel a natural inclination to return a favor. As a result, customers may feel compelled to reciprocate by purchasing more or recommending the brand to others, thus expanding the company's reach.
In summary, free gifts not only foster a positive relationship between customers and companies but also drive sales and brand loyalty through emotional engagement and strategic marketing.
助记: free gifts, gratitude, customer loyalty, emotional connection, incentive, trial, reciprocity, brand loyalty
翻译:
顾客通常欣赏从公司收到免费的礼物，原因有几个令人信服的方面。首先，这样的举动创造了感激之情，增强了顾客的忠诚感，因为个人感到品牌的重视和认可。这种情感联系可显著影响他们的购买决策，鼓励他们成为回头客。
此外，免费礼物常常作为一种激励，吸引顾客与品牌互动或尝试新产品。例如，一个免费的样品可以激发好奇心并鼓励尝试，从而可能导致未来的购买。
另外，免费获得东西符合互惠原理，个人感到有自然的倾向去回报。因此，顾客可能感到被迫通过购买更多或向他人推荐品牌来回馈，从而扩大公司的影响力。
总之，免费的礼物不仅促进了顾客与公司的良好关系，还通过情感参与和战略营销推动销售和品牌忠诚度。
笔记:
- gratitude (/ˈɡræt.ɪ.tjuːd/) - a feeling of thankfulness, 感激之情
- customer loyalty (/ˈkʌs.tə.mər/ /ˈlɔɪ.əl.ti/) - commitment to repurchase from a brand, 顾客忠诚度
- emotional connection (/ɪˈmoʊ.ʃən.əl/ /kəˈnɛk.ʃən/) - a bond formed through feelings, 情感联系
- incentive (/ɪnˈsɛn.tɪv/) - something that motivates or encourages, 激励
- reciprocity (/ˌrɛs.ɪˈprɒs.ɪ.ti/) - mutual exchange of privileges, 互惠原理
- brand loyalty (/brænd/ /ˈlɔɪ.əl.ti/) - tendency to favor a brand, 品牌忠诚度