Part 3

劝你的人

7. What impact does advertising have on children and their parents?

答案:

Advertising exerts a profound influence on both children and their parents, shaping perceptions, preferences, and behaviors. For children, advertisements often create unrealistic expectations about products, leading to a desire for items that may not align with their needs or values. This exposure can foster materialism and a sense of entitlement, as children learn to equate happiness with ownership of products they see promoted.

Moreover, the persuasive nature of advertising can affect children's dietary choices. Many advertisements target young audiences with unhealthy food options, which can contribute to rising rates of obesity and related health issues. This places additional pressure on parents, who may struggle to instill healthy eating habits amidst constant marketing for junk food.

On the other hand, parents are also impacted by advertising, often feeling the need to purchase products that are marketed as essential for their children’s happiness or success. This can lead to a cycle of consumption driven by perceived societal expectations, where parents feel compelled to keep up with trends to ensure their children are not left out.

In summary, advertising significantly impacts children by shaping their desires and expectations, while parents face the challenge of balancing these influences with their values and the need to promote healthy choices.


助记: advertising, profound influence, unrealistic expectations, materialism, entitlement, dietary choices, unhealthy food, obesity, pressure, essential products, consumption, societal expectations, trends.


翻译:

广告对儿童及其父母产生深远的影响,塑造了他们的认知、偏好和行为。对于儿童来说,广告常常创造出 不切实际的期望,导致他们渴望购买那些可能与他们的需求或价值观不符的产品。这种曝光可能会助长物质主义和一种自我感觉良好的心态,因为孩子们学会将幸福与拥有所宣传的产品等同起来。

此外,广告的说服性质可能会影响儿童的饮食选择。许多广告针对年轻观众推销不健康的食品,这可能导致肥胖及相关健康问题的上升。这给父母带来了额外的压力,他们可能会在不断的垃圾食品营销中努力灌输健康饮食习惯。

另一方面,父母也受到广告的影响,他们常常感到需要购买那些被宣传为孩子幸福或成功的必需品。这可能导致一种由社会期望驱动的消费循环,父母感到有必要跟上潮流,以确保他们的孩子不会被排除在外。

总之,广告通过塑造孩子的欲望和期望对儿童产生重要影响,而父母则面临着在这些影响与自身价值观以及促进健康选择之间取得平衡的挑战。


笔记:

  1. profound influence (/prəˈfaʊnd ˈɪn.flu.əns/) - a deep and significant impact, 深远的影响
  2. unrealistic expectations (/ˌʌn.rɪəˈlɪs.tɪk ˌɛk.spekˈteɪ.ʃənz/) - beliefs that are not grounded in reality, 不切实际的期望
  3. materialism (/məˈtɪə.ri.əl.ɪ.zəm/) - a tendency to consider material possessions as important, 物质主义
  4. entitlement (/ɪnˈtaɪ.təl.mənt/) - the belief that one is inherently deserving of privileges or special treatment, 自我感觉良好
  5. dietary choices (/ˈdaɪ.ə.tər.i ˈtʃɔɪ.sɪz/) - decisions regarding what to eat, 饮食选择
  6. obesity (/əʊˈbiː.sɪ.ti/) - excessive body weight, 肥胖
  7. pressure (/ˈprɛʃ.ər/) - the feeling of stress or urgency, 压力
  8. essential products (/ɪˈsɛn.ʃəl ˈprɒdʌkts/) - items considered necessary for well-being, 必需品
  9. consumption (/kənˈsʌmp.ʃən/) - the act of using up resources, 消费
  10. societal expectations (/səˈsaɪ.ə.təl ˌɛk.spekˈteɪ.ʃənz/) - the norms and standards set by society, 社会期望
  11. trends (/trɛndz/) - general directions in which something is developing, 潮流